As we move into the future, brands will attempt to gain recognition for their style of motion graphic or brand sound. You can even have fun with the behaviour of various materials in different environments! “In certain categories, there is a lessening of the calm, considered and controlled colour palettes, refined fonts and negative space that have dominated. This report examines these trends and how your efforts to improve digital customer interactions must connect better with your XD process and team. “Brands are realising the power in celebrating their consumers instead of promoting just one, outdated aesthetic," she continues. “In a backlash against the image-obsessed, overly filtered selfie culture, we have seen the rise of un-retouched imagery, using real people over models and representing truer diversity. The opportunity for designers and brand guardians is massive.”, Throughout the 2010s, we’ve seen more and more brand and packaging design focus on the organic, the calming and the natural. “Branded moments are softer, more empathic, more ambient. Out is the hipster world of complex filigree and industrial masculinity for consumer brands. A new decade kicks off with emerging and evolving design elements … In this blog, I have listed the 10 best graphic design trends that are hugely popular in 2020. GraphicMama has come up with a handy video that shares the biggest graphic design trends of 2020. “The work is not as permanent or labour-intensive as it once was, which makes it easier and less risky to quickly try new things. In are stripped back brand identities and pack graphics. Then 2020 would be a good time to do so, as the discipline is increasingly in demand. It’s subtle, it’s clever, and it’s meaningful in their day to day activities.”, As a result, Hoddy predicts, more brands in 2020 will move away from just using visuals to communicate to customers. To improve the user experience of your website you can also use minimalistic web design. From the boom of eCommerce websites to the rise of the chatbots, the website design industry has remained ever-changing.. Hone Your Graphic Design Skills with CIIT Philippines. “Next year I expect to see more projects that invite multiple artists to collaborate, as we saw earlier this year with both BBC2 and ITV. Imagine the power of being able to design … littlepforlittlepeople / Instagram. Cyberpunk is one of the most famous Graphic Design Trends in 2020. “So we’re seeing fonts inspired by handwritten protest messaging from the Berlin Wall, as well as Greta Thunburg’s handwriting.”, Curro de la Villa, creative director at 72andSunny Amsterdam, offers a similar take. You will receive a verification email shortly. “The ubiquity of flat design, involving primary colours, simple, intuitive two-dimensional illustrations and easy-to-read type, will continue to grow,” he predicts. “The main benefit of flat design is in allowing users to quickly interact with interfaces, and find the content they're looking for.”, But while flat design owes its origins to digital, its principles have started to influence the printed medium as well, he adds. And this isn't just about aesthetics, but function too. "Nothing will be precious in 2020," says Alex Halfpenny, design director at Elmwood. Read on as we reveal 20 graphic design trends, covering everything from logo design to illustration, that look set to be big in 2020. Take a look at the full listing of visual ideas below. Storytelling has been the mainstay of branding for some years now. A kids' bedroom is a great place to get creative and channel your inner child in your home decor. “Something that’s already made waves in design is a focus on experience, and I think 2020 will see a renaissance in this approach," he says. “We’re seeing much more from big brands using moving typography as the main graphic element in creative across the web and social,” he says. “More brands are trying to make a positive contribution by transitioning towards innovative approaches to packaging, such as using recyclable or ethically sourced materials,” says Charlie Smith, creative director at Charlie Smith Design. Bath However, since the third dimension gives you an opportunity to play around a bit and to use your imagination, it is definitely worth it. “As a result, brands are turning to AR to increase engagements and sales.”. They’ve conducted a deep research to spot the rise in particular trends which have been popular in the graphic design industry. “I’ve been seeing greater use of typography and bespoke typefaces as defining elements in branding,” he says. Design rarely has a right or wrong answer, and a lot of design … The current design trends in the field of digital design are muted color palettes, asymmetrical layouts, 3D typography, abstract illustrations, and bold but simple headline fonts. 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The technical possibilities appear to be endless in 2020 and we see designers playing extremes, reinventing previous styles and experimenting continually with new techniques. “Overall I have the feeling that 2020 will be the year where imperfection and rawness become a more mainstream vibe, embraced by big brands on their visual identity like never before,” he says. In 2020, it’s time for designers to think outside the box and push back the rule “the bolder, the better”. Outlined type and bold type are also showing their faces in many places — from brand names to landing page headings, where the most prominent type trend of all is screen dominating text. Like watching a well-designed lava lamp, a mesmerising bubble shape moves elegantly across the screen, instantly catching your attention and drawing you into the information piece.”, Consuela Onighi, UX designer at Illustrate Digital, is seeing similar things. “An example is the work we did for Nike By You. Web Design Trends for 2020. Mark Chatelier, executive creative director at StormBrands, agrees. Digital Twins. Brand animations, metallic effects, open compositions, and floating/flying elements are also routinely used. In truth, none of us knows, UK design jobs: Find your dream role with Creative Bloq and Design Jobs Board, Adobe wins the internet with one-word Photoshop tweet, Apple Boxing Day sale: The best after Christmas sales on Apple devices in 2020. “In 2020, I predict we’ll see more bold, decorative typography that pushes conventional boundaries, and some ‘bad’ design done on purpose.”. Changing attitudes to gender and sexuality are certain to have a big impact on how the industry evolves in the year to come. Will tools like Spark AR raise augmented reality from gimmick to serious design tool? While communication channels will basically be the same in 2020, progressive brands are looking to reach their audiences in new and innovative ways, even though the use of custom illustration is one of the oldest trends in the book. This trend is a bit more demanding and time-consuming when compared to working on ordinary graphics. The materials, and the reuse and recycling life span of structures and environments, are also spilling into the way we think about other design disciplines. Thank you for signing up to Creative Bloq. “They developed a sans-serif typeface that has been a major player in their rebrand, delivering their brand messaging via moving posters hyper-effectively,” she says. “From digital lifestyle brands like Uber we’re seeing a softening and a simplicity, through their use of more approachable typography with fewer capitals, more circular letterforms and clean, naturalistic icons. Indeed, senior art director Adam Murdoch believes that in 2020, “Design minimalism will shift toward the warm and cosy, with interactive design’s white-and-light, luxury brand colour palette going warm and friendlier; and beige, sage and pale yellow showing up more frequently.” ", In general, she feels there’s an honest sense of playfulness and interest in how far we can push our digital tools at the moment. 2020 has been all about innovative typography, 3D realism, metallic textures, geometric designs, and liquid patterns. "This has been happening mostly within beauty and fashion sectors, but I think we’ll see it expand across different sectors as we move into 2020.”, In case you’re not keeping up, Millennials are now approaching their forties, Generation Z are entering their twenties, and the focus of branding experts is now starting to fall on Gen Alpha: those born during the 2010s. Indeed, senior art director Adam Murdoch believes that in 2020, “Design minimalism will shift toward the warm and cosy, with interactive design’s white-and-light, luxury brand colour palette going warm and friendlier; and beige, sage and pale yellow showing up more frequently.”, Perhaps as a backlash against the popularity of flat minimalism, we’ve seen abstract 3D forms coming into their own over the last year. "Brands are becoming more aware of how important good motion design is,” says Iain Acton, head of motion design at DixonBaxi. BA1 1UA. And brands that attempt to replicate this aesthetic in an inauthentic way certainly feel the backlash.”, Designers are being energised by change-makers at the grassroots, and are also aware of their own ability to shape change, she adds. That’s why this year, I’ve prepared a list of graphic design trends that you should look out for in 2020. We see it in editorial content: the layouts of the online articles of The New York Times Magazine are always a beauty. From camouflage to geometric accents, Philippa from little P is expecting nurseries and kids' rooms to go even bigger and bolder in 2020. This combination of process formalization and technology will allow digital design to scale significantly.” Gartner clients can learn more in the report “The Leading Trends in Digital Experience — 2020.” About Gartner IT Symposium/Xpo And we’re seeing technology product companies adopting aesthetics and materials that are inspired by nature and in tune with our homes. “Although styled similarly, the designed experience will become fully tailored for the platform consuming it. ", Alex Halfpenny, design director at Elmwood, takes a similar view. Trend #1: Cyberpunk Color Schemes. madconNYC Digital Marketing Summit An all-virtual experience • Dec 1 – Dec 3, 2020 2021 Predictions & Trends in Digital Advertising Webinar 2pm ET • Dec 9, 2020 View all events I also expect the use of code to continue to grow as people build new tools to solve creative problems, resulting in new and exciting ideas that push design boundaries.”, Emma Newnes of B&B Studio adds that, “As our attention spans get shorter and our desire for immediate gratification increases, we'll see many more brands invest in moving content. "How brands behave and position themselves in this environment will raise questions with consumers that could have a lasting impact on sales and profitability.”, Take character design, for example. Will 2020 be the year that variable fonts break through to the mainstream? “There will be a continuation of using mixed media, a combination of 2D and 3D motion and cinematography. Digital Trends offers the latest coverage on all things tech with in-depth product reviews, videos, news, and the best deals happening now. “With tools like Spark AR, and the development of phone and camera technology, it’s much easier to create professional content,” he argues. Contributor: Manasi Sakpal. “Finally brands are braving typographic design over photography and I expect we’ll see even more businesses adopt this attitude in 2020,” says Emily Benwell, digital design and marketing specialist at Liberty Marketing. Have you noticed how the number of designs taking a type-only approach appears to be growing? Pro designers share their predictions for the coming year in graphic design. “Equity-focused marketing will continue, as brands continue to show they ‘believe everyone is of equal and important value’,” he predicts. What is important to mention is that 3D was becoming popular eve… Our experiences are now consumed differently depending on the way they are viewed and used. If you want to maximize your digital marketing performance, you need your visual elements to connect with consumers - and in order to do that, you need to ensure that you're aware of the latest visual trends, which will make your content stand out in feeds. “In 2020, we’ll continue to see the chasm widen in responsive design,” he says. So buckle up, and the best of luck to you all! Digital design drives user behaviour and can significantly influence the quality of our online and offline decisions. Subscribe to Social Media Today to get the must-read news & insights in your inbox. “This technology is especially exciting in the digital space, where the possibilities are endless.”, And Grady Britton designer Katie Larosa believes that type is only going to get more creative in this next decade. ", Healy predicts that in 2020 motion design will appear in more and more digital formats, with a consistent feel. “Designers can no longer afford to sit still. “Not only as a tool to unify every aspect of their design but also in further communicating their key messages. What are the design trends for 2020? “This is in response to the precarious relationship with our ever-depleting planet coupled with increasingly digitally connected and dissected, data-rich but time-poor lives,” says Andy Capper, creative director at Echo Brand Design. This is happening in almost every discipline, and I'm loving the experimental side of it. Why now? “On the one hand you have a super-maximalist approach, filled with exuberant letterforms, 3D distortion, and alternate methods of image-making such as acid graphics or collage,” he says. Did Microsoft just create the ugliest Christmas jumpers ever. Check the graphic design trends 2020 infographic below for the top 8 trends you need to know about: Graphic design is both a basic set of rules that never change, and an ever changing set of ideas that break all of the rules. ", “The global issue of sustainability and impact on climate change is one overriding theme that runs through all our design and production teams’ creative minds,” says Steve Austen-Brown, creative director at Avantgarde London. 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