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What they love more, though, is multimedia content they can access on their smartphones. (Just don’t do what Pepsi did with Kendall Jenner and think the influencer alone can carry your advertisement.). What’s even more shocking is that the television set commands little respect from gen-Z either. The book was dubbed the #1 best business book in 2016 by…. Gen Z does not care where they watch video. NBC’s Savannah Sellers reports. Don't miss movies, episodes, special animated features and more! In fact, this Defy Media survey shows that for 13-24-year-olds, YouTube is a “must have,” meanwhile only 36% of those consumers pay for traditional TV. Long gone are the days where you could put Michael Jordan in an ad and solve all your advertising problems. Millennials and Gen Z’ers are constantly sharing their thoughts online, and are even making it easy for brands to engage by using certain hashtags and keywords. Sign up for a free account and get 14 days of access to YPulse daily articles and insights, The Top 20 Things Gen Z & Millennials Say They’re Doing for Fun in An Average Night Now. report. Television is somewhat of a one-way street. In other words: Gen Z and Millennial binge watching is powerful. Because they aren’t watching TV; they’re watching YouTubers, vloggers and content creators. Generation Z, who are currently between the ages of 8 and 23, played a significant role in both of these records. So keep that in mind the next time you start casting for your big brand campaign. Many of those “real people” have built massive followings for themselves, and as a result earned the title of Influencer — which means they have an audience. Long running cop drama Z-Cars is the show that most entertains Baby Boomers without making much of a dent in Generation X. Gen Z watches network television at a similar rate to their parents—specifically Sunday Night Football, The Good Doctor on ABC, Young Sheldon on CBS, and CW’s sexed-up Archie Comics reboot Riverdale. 2. share. Gen Z Is So Diverse That We Don’t Even Recognize Diversity. According to a YPulse survey, 58% of Gen Zers and 59% of Millennials claimed to watch comedy video content weekly across such platforms as movies, TV shows, and series on streaming services. Gen Z … Of the nine Gen-Z Netflix watchers interviewed for this article, all of them expressed an awareness regarding diversity on the Netflix Originals they watch, and had thoughts about the streaming platform's successes and failures in representation, even if they wouldn't disqualify a show for lacking what they perceive as adequate representation. A web series following 5 diverse teens whose lives begin to intersect when they end up in a therapy/support group. The show, which ran from 1962 to 1978 and gave Brian Blessed one of his first TV roles, is liked by 66% of Boomers who have seen it, but just 29% of Gen Xers. “Gen-Z Media, a new youth-focused production company from the people who made last year’s out-of-left-field kids’ hit, The Unexplainable Disappearance of Mars Patel, is cooking up a suite of new scripted podcasts for children.” – The New York Times Millennials watching Friends on Netflix have expressed reservations about the popular sitcom’s storylines, describing it as transphobic, homophobic and sexist. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation with Forbes Insights. Gen Z tends to recognize these influencers even more than some of the biggest celebrities out there. Also recognized as a top 25 marketing influencer by Forbes, I have worked with VC-backed startups to Fortune 500 companies. The bottom line for consumers of any TV viewing generation: What platform you choose to watch the shows that speak to you may say more about who you are than the content itself. Sixty-nine percent of Gen Z’ers find ads to be disruptive, and since they are frequently bouncing between a plethora of devices (smartphone, iPad, laptop, etc. YouTube Remains a Dominant Entertainment Platform for Gen Z (the Post-Millennial Generation) Gen Z began using the Internet at a very young age and has grown up with a voracious appetite for the YouTube music video. In our 2016 Binge Effect research, we said, “Binge viewing is helping to give defunct shows new life with a new generation of fans. According to Visual Capitalist, “In 2011 the average 18 to 24-year-old millennial watched around 25 hours of traditional television per week. Stranger Things is at the top of the list of the shows they’ve binge watched lately, and many young respondents told us they binge watched the series because of the new season. They stream more online TV than any other generation—mainly on streaming services like Netflix, Amazon Prime Video, Hulu, and Disney Plus. The book was dubbed the #1 best business book in 2016 by Success Magazine and named the best book for entrepreneurs in 2016 by Entrepreneur Magazine. Zoomers. Gen Z loves their screens, but the stereotype is they only like the ones they can control. Generation Z is here to stay, and their impact on modern society must be closely watched and analyzed to keep this growing and powerful demographic engaged. 1. I am a serial entrepreneur, marketer and bestselling author of A Paperboy’s Fable: The 11 Principles of Success. In fact, 71% of Gen Z consumers have a Netflix subscription. Multi-million dollar battles between networks and streaming services have begun to break out to win coveted comfort TV shows, and be the home to their favorite binge-able content. 47% of Generation Z watch sport, while entertainment comes second with 33%, followed by TV series and clips with 28%. They are constantly bouncing between different screens, and are known for poking around on Twitter to see who else is talking about a trending show, for example. They would be more excited to meet their favorite YouTuber than they would be meeting a Hollywood celebrity. Why? A Gen-Z Spider-Man has to operate on a meta level because we’ve all seen this movie before, quite literally; Zendaya herself has already lived through three different Spider-Men and … What kind of TV shows/anime/cartoons does everyone watch? More Gen X viewers watch TV shows produced by networks, while nearly half of Millennials (48%) watch Netflix original shows. 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